Aman Seoul has just been announced, and it marks Aman’s first destination in South Korea. The new project will rise in Cheongdam, one of Seoul’s most prestigious districts.
Overlooking the Han River in Gangnam, Aman Seoul pairs the brand with developer Shinsegae Property. Meanwhile, the project will include a hotel, branded residences and a private Aman Club. Together, these three elements mark Aman’s boldest entry into Asia yet.
Aman Residences, Seoul – Living room. Photo Courtesy: Aman
Why Seoul, Why Now
South Korea’s global influence keeps growing fast, driven by fashion, beauty, design and technology. As a result, Seoul has become one of Asia’s most dynamic markets. Aman Seoul answers rising demand from residents, members and international travellers alike.
Cheongdam already anchors the city’s luxury scene, leading in retail, design and culture. Consequently, Aman Seoul aims to set a new benchmark there. It targets urban living built firmly on privacy and service.
Design Rooted in Korean Craft
Local craftspeople shaped the project’s architecture and interiors, working closely with Aman’s design team. Korean spatial traditions guide every generous suite. Meanwhile, the materials chosen reflect the city’s own sense of place. As a result, the finished spaces feel calm, grounded and deeply local.
Separate entrances define the hotel, residences and Aman Club, so each element keeps its own identity and privacy. This layout also echoes Seoul itself, a city where heritage and innovation sit comfortably side by side.
Wellness and Dining at the Core
Wellness sits at the heart of Aman Seoul, with dedicated spa facilities spanning multiple floors. This design supports both physical and mental restoration. In addition, a global dining programme adds further depth to the overall offering.
Aman Club rounds out the experience further. Its amenities include a private pool, fitness facilities and social spaces reserved for residence owners and members. Ultimately, the club creates a private setting away from the city’s fast pace.
Residences Extend the Aman Lifestyle
Branded residences form a key part of Aman Seoul, extending the brand’s philosophy into permanent homes. Privacy, space and design unite every residence type on offer. Furthermore, Aman Interiors brings bespoke furnishings into each one.
That interiors arm launched back in 2023 and channels Aman’s signature aesthetic into curated furniture. Thanks to this partnership, owners get a home built entirely around the Aman way of life.
Seoul, South Korea. Photo Courtesy: Unsplash
Leadership Weighs In
Vlad Doronin, who chairs and leads Aman Group, called Seoul a city defined by rapid, confident change. According to Doronin, Aman Seoul builds a permanent home for the brand in the city. He also linked the project directly to culture, design and wellness.
Chung Yong-jin, who chairs Shinsegae Group, called Aman Seoul far more than a hotel project. In his view, it will reset the benchmark for luxury living across Seoul.
Part of a Wider Global Push
Aman Seoul joins a growing list of urban Aman projects around the world. Before it came Aman Tokyo, Aman New York and Aman Nai Lert Bangkok. Meanwhile, Aman Beverly Hills, Aman Miami Beach, Aman Dubai and Aman Singapore are all still to come.
This announcement also follows a new strategic partnership. Shinsegae Group recently teamed up with OKO Group, the US-based developer Doronin also leads. Together, these ties strengthen Aman’s wider expansion plans across key global markets.
