The Ultra Thailand 2027 event will make its Southeast Asian debut in Bangkok from 20 to 24 June 2027. The Tourism Authority of Thailand (TAT) has partnered with London-based Private Luxury Events to host the invitation-only gathering. The event will take place at Four Seasons Hotel Bangkok at Chao Phraya River. It will bring together Thailand’s tourism businesses and an international network of luxury travel buyers. The partnership aims to strengthen Thailand’s position in the high-value travel market.
Photo Courtesy: Tourism Authority of Thailand (TAT)
Connecting Thailand with Global Luxury Buyers
Ultra brings together influential buyers who represent ultra-high-net-worth travellers. Its network includes family offices, executive and personal assistants, celebrity agents and other luxury travel specialists. Members gain access to high-end hotels, destinations and travel experiences through curated business meetings. Ultra has sold out every year since its launch. The event has also built a global community of luxury travel brands and suppliers.
Photo Courtesy: Tourism Authority of Thailand (TAT)
Showcasing Thailand’s Luxury Proposition
TAT will use Ultra Thailand 2027 to showcase the country’s luxury travel offering. The programme will highlight wellness, gastronomy, private journeys, arts and living heritage. It will also introduce international buyers to locally rooted experiences. TAT Governor Thapanee Kiatphaibool said the event will create new business opportunities for Thai tourism partners. The initiative also supports Thailand’s focus on high-value and sustainable tourism.
Photo Courtesy: Tourism Authority of Thailand (TAT)
Bangkok Gains Momentum in Luxury Travel
Bangkok continues to strengthen its position within the global luxury travel market. TAT expects the city to benefit from growing investment in high-end hospitality and rising demand from wealthy travellers. The city is also seeing new developments from international luxury hotel groups. Ultra Thailand 2027 will build on this momentum by bringing influential travel buyers directly to the destination. The event will give Thailand an opportunity to promote its hospitality, culture and personalised travel experiences to a global luxury audience.
