Marriott International has formed a strategic partnership with CG Hospitality Global to bring Series by Marriott to Greater China. Together, they aim to open about 100 hotels in the region over the next ten years.
A Brand Built for Value-Conscious Travellers
Series by Marriott launched worldwide in May 2025 as part of Marriott’s select-service segment. The brand focuses on being “regionally created, globally connected”. It offers comfortable, essential stays with local design touches, allowing each property to keep its unique regional style.
Bhanu The Fern Forest Resort & Spa Jambughoda, Series by Marriott. Photo Courtesy – Marriott Hotels
First Four Hotels Open by Year-End 2026
The first four Series by Marriott hotels in Greater China are set to open by the end of 2026. This group includes some Arro Khampa boutique resorts in southwest China. These hotels will keep their current branding but will join Marriott Bonvoy and Marriott’s global network.
A Response to Shifting Traveller Preferences
Yibing Mao, President of Greater China for Marriott International, said demand for high-quality, affordable lodging continues to grow across the region. He noted the brand extends Marriott’s appeal to cost-conscious travellers while giving regional hotel groups new affiliation options. Rahul Chaudhary, CEO of CG Hospitality Global, described the tie-up as more than an expansion, framing it as a celebration of local character and regional identity. He pointed to the pair’s wider Asia and Middle East portfolio, including Series by Marriott’s earlier debut in India, as proof of a partnership built on trust rather than a single transaction.
An Extension of a Two-Year Partnership
Marriott and CG Hospitality Global have worked together in Asia and the Middle East since 2024. Their past projects include The Farm at San Benito in the Philippines, JW Marriott Residences in Dubai, and Ritz-Carlton and Westin hotels in Nepal. In India, CG Hospitality Global has added more than 115 Fern Hotels & Resorts to Marriott’s portfolio. marriott.com
